As a small business owner, I understand how crucial email marketing is. It helps engage customers and increase sales. I’ve looked into the best email marketing apps to help your business. These apps have tools for easy email creation and powerful automation.
The Forbes Advisor Small Business team checked out 13 top email marketing services. They ranked them based on 26 metrics to find the best for small and medium businesses. They looked at pricing, features, and expert opinions to pick the top ones. These include Mailchimp, Campaigner, Constant Contact, and others.
Key Takeaways of Email Marketing Apps
- Comprehensive email marketing apps offer features like annual plans, free trials, unlimited emails, design templates, marketing automation, and 24/7 support.
- Pricing ranges widely, from affordable options like Zoho Campaigns ($4-$6/month) to more robust solutions like GetResponse ($19-$1099/month).
- Top-rated apps excel in areas like ease of use (Mailchimp), reporting tools (Klaviyo), and e-commerce integration (Drip).
- Businesses of all sizes can find an email marketing app tailored to their specific needs and budget.
- Expert evaluation and hands-on testing are crucial to identifying the best email marketing solution for your company.
Introduction to Email Marketing Apps
Email marketing apps are powerful tools for businesses. They help create, send, and track email campaigns. These apps offer features for managing contacts, segmenting audiences, and automating workflows. This leads to better results from email marketing.
What are email marketing apps?
Email marketing apps make email marketing easier for businesses. They have features like email templates, contact management, and analytics. These tools ensure emails reach the right people and provide insights into their performance.
Benefits of using email marketing apps for businesses
- Improved email personalization: These apps help make emails more personal, leading to better engagement.
- Automated email campaigns: They allow for automated workflows, saving time and ensuring consistent communication.
- Comprehensive campaign analytics: Detailed reports help businesses optimize their email marketing strategies.
- Mobile-friendly design: With over 50% of emails opened on mobiles, apps with responsive designs are crucial.
- Improved email deliverability: Features like spam testing help ensure emails reach the inbox.
Using email marketing apps can greatly improve a business’s email marketing. It leads to more effective campaigns, driving conversions and revenue through email.
Features to Look for in an Email Marketing App
When picking an email marketing app, look for key features. These include tools for making and sending emails, managing contacts, and segmenting lists. This helps you send personalized messages to the right people, boosting your email marketing.
Email Creation and Contact Management
Good email creation tools are vital for making eye-catching, branded emails. Look for apps with drag-and-drop editors and HTML options. They should also let you add your company’s logos and colors.
Also, the app should have great contact management. This lets you sort your email lists by things like what they’ve bought, where they are, or who they are.
Design Templates and Customization Options
Having lots of email templates can save you time. The best apps offer many templates that work well on phones and can be customized to fit your brand. Being able to personalize your emails is also key for better engagement and sales.
Reporting and Analytics Tools
Good reporting and analytics are crucial for knowing how your emails are doing. Look for apps that give you detailed stats like open rates and click-through rates. These insights help you make your emails better over time.
Features like A/B testing and predictive analytics can also improve your email marketing.
| Email Marketing App | Pricing | Key Features |
|---|---|---|
| Retainful | Free plan: 500 Emails$9/month: 10,000 Emails$19/month: 20,000 Emails$49/month: 50,000 Emails | Abandoned Cart RecoveryNext order couponsExit-intent and Add-to-cart popupsDynamic coupon code generator |
| Mailchimp | Free plan: 1000 Emails$4.60/month: 5000 Emails$6.87/month: 6000 Emails$137.41/month: 150,000 Emails | Enhanced automated customer journeyAI suggestions for crafting emailsPre-built and custom email templatesSurveys and feedback creatorLanding page builder |
| Hubspot | Free plan: 2000 Emails$18/month: 5000 Emails$800/month: 50,000 Emails$3600/month: 200,000 Emails | Dynamic list segmentationAdvanced detailed analyticsIntegrated CRMAdvanced email automation |
By looking at these features, you can find an email marketing app that meets your business needs. It will help you connect with your audience effectively.
Popular Email Marketing Apps
In the world of email marketing, a few standout apps have emerged as favorites among businesses of all sizes. Let’s take a closer look at three of the most popular options: Campaign Monitor, MailerLite, and Mailchimp.
Campaign Monitor: Best for Simplicity
Campaign Monitor is praised for its user-friendly interface and simplicity. It’s a great choice for businesses new to email marketing. It offers features like a drag-and-drop email editor, automated workflows, and detailed reporting.
With an average email marketing ROI of 3600%, Campaign Monitor helps businesses maximize the impact of their email campaigns.
MailerLite: Best for Selling Paid Subscriptions
MailerLite is a versatile email marketing app that excels at helping businesses sell paid subscriptions. It integrates with e-commerce platforms and provides tools for creating newsletters, landing pages, and automating email sequences.
MailerLite’s free plan supports up to 1,000 subscribers and 12,000 emails per month. This makes it an accessible option for growing businesses.
Mailchimp: Best for All-in-One Marketing
As a leading email marketing platform, Mailchimp offers a comprehensive set of features. It’s a top choice for businesses looking for an all-in-one marketing solution. Its capabilities span email creation, contact management, automation, and reporting, along with website building and social media integration.
Mailchimp’s free plan caters to 500 subscribers with 1,000 emails per month. This provides a solid starting point for businesses.
| Email Marketing App | Strengths | Free Plan Details |
|---|---|---|
| Campaign Monitor | Simplicity, user-friendly interface, automated workflows, detailed reporting | N/A |
| MailerLite | Selling paid subscriptions, e-commerce integration, newsletter and landing page creation, email automation | 1,000 subscribers, 12,000 emails per month |
| Mailchimp | Comprehensive all-in-one marketing features, email creation, contact management, automation, reporting, website building, social media integration | 500 subscribers, 1,000 emails per month |
Whether you’re a small business owner or a seasoned marketer, these popular email marketing apps offer a range of features. They help streamline your email campaigns and drive business success.
Email Marketing Apps for E-commerce Businesses
In the fast-paced world of e-commerce, the right email marketing app is crucial. It can boost customer engagement and sales. Drip and Brevo are two top choices, each with special features for online stores.
Drip: Best for E-commerce
Drip is made for e-commerce businesses. It has features like abandoned cart recovery and customer segmentation. These help keep customers coming back, boosting sales and revenue.
Drip also offers analytics and reporting. These tools help improve email campaigns and enhance the customer experience.
Brevo: Best for Marketing Through Multiple Channels
Brevo, now known as Sendinblue, supports email, SMS, and WhatsApp. This lets e-commerce businesses reach customers in many ways. It’s great for a wide marketing strategy.
Brevo has automated email workflows and detailed reports. Its easy-to-use interface makes it a favorite for multichannel marketing.
Choosing the best email marketing app for your e-commerce business is important. Look at features, integration, and pricing. Both Drip and Brevo can help drive sales and success.
Affordable Email Marketing Apps
For small businesses, finding affordable email marketing tools is crucial. Luckily, there are many cost-effective options available. Zoho Campaigns is one such platform, starting at just $4 per month.
Zoho Campaigns offers advanced features at a low price. It includes advanced segmentation, unlimited emails, and drag-and-drop workflow automation. These features are usually found in more expensive platforms. It’s perfect for small businesses on a budget who want to send personalized emails.
The platform is easy to use, even for beginners. Its design makes managing your email campaigns simple. Plus, it integrates well with other Zoho products, helping you streamline your work.
If you need an affordable email marketing solution, Zoho Campaigns is a great choice. It offers great features at a low cost, making it ideal for small businesses and entrepreneurs.
Advanced Email Marketing Apps
Two top platforms for email marketing are ActiveCampaign and GetResponse. They offer many features to help businesses, especially SMEs, improve their email campaigns.
ActiveCampaign: Best for Automated Email Marketing
ActiveCampaign is known for its strong automation. It’s great for businesses wanting to make their email marketing better. It has features like multi-step automations and AI suggestions, making campaigns more personal and effective.
It’s perfect for both online stores and B2B companies. ActiveCampaign helps in nurturing leads, improving customer interaction, and boosting sales.
GetResponse: Best for Small to Medium-Sized Enterprises (SMEs)
GetResponse is a full-featured email marketing platform for SMEs. It has tools like autoresponders, templates, and e-commerce integrations. This makes it easy for SMEs to succeed online.
With over 350,000 users worldwide, GetResponse is known for its ease of use and flexibility. It’s a top pick for sales-focused SMEs.
If you need advanced automation or a solid email marketing tool for SMEs, ActiveCampaign and GetResponse are excellent options. They can help take your digital marketing to the next level and show real results.
CRM and Email Marketing Apps
Managing customer relationships and email marketing can be tough for business owners. But, there’s a solution that makes it easier – Keap. This CRM and email marketing app helps entrepreneurs manage their work better and give a better customer experience.
Keap lets you see all your customer info and send out emails that feel personal. It combines CRM and email marketing. This way, you can grow leads, send out emails automatically, and see how well your marketing works. All from one easy-to-use place.
HubSpot says Keap is a big player in marketing automation, with a 31.61% market share. It has a free CRM plan that lets you store up to one million contacts and send 2,000 emails a month. This is great for companies that are growing.
Keap is different because it doesn’t split CRM and email marketing into separate plans. This makes your work flow better and your customers happier. It’s especially good for online stores, where personal emails and smart data are key to selling more and keeping customers loyal.
Using Keap’s CRM and email marketing tools can really help your business grow. You can set up emails to send automatically, create targeted campaigns, and see how well they’re doing. This helps you make smart choices and give your customers more value.
Whether you’re working alone or with a team, Keap can make your marketing work better. It saves you time, makes your work more efficient, and helps you connect with your customers on a deeper level.
Conclusion
Email marketing is key in today’s digital world. The right app can greatly help a business connect with customers. This article showed top email marketing apps for all business sizes.
These apps offer many features, from simple to advanced. They help businesses reach and engage with customers. Whether you need something easy to use or advanced, there’s an app for you.
Choosing the right email marketing app is crucial. It can help your business grow and succeed. With the right tool, you can boost your digital marketing and stay competitive.
